CURLS was founded by Mahisha Dellinger, a former Marketing Manager at a Fortune 500 Company. Disenchanted with the lack of natural hair products with quality ingredients and dependability, Mahisha sought to create a new brand that resonates with women like her. Mahisha collaborated with leading cosmetic and wellness experts to develop CURLS. Mahisha’s desire was to create a remarkable, high quality, natural hair care line for an overlooked audience.
The extensive chemistry background from her team of expert formulators and the niche of catering to natural hair women proved to be a winning combination that continues its trajectory today.
Curls' commitment remains to carefully uphold the principles of quality and integrity that define their brand.